Challenge: Paramount Parks wanted to promote their high-profile, $70 million, Las Vegas-based Star Trek: The Experience. The experience encompassing two rides, a museum, a restaurant, a custom wedding program, and the world's largest online/retail Star Trek store. They sought our services to increase Website traffic, their email subscriber database, their e-commerce sales, wedding inquiries, as well as heavily promote their latest addition to Star Trek: The Experience ride, the BORG Invasion 4D.

Solutions: The Star Trek: The Experience Website was redesigned using rich media and a user-friendly e-commerce site, as well as data capture forms to facilitate the monitoring of site traffic. Targeted placements were utilized to promote both sites thoroughly.

Results: Star Trek: The Experience's Website traffic went from a daily average of 600 to 2300. Their email subscriber database tripled, the average number of wedding inquiries increased to 100 per month, e-commerce sales tripled, and the site conversion rate was raised to 7.51%.

Challenge: With many locations, the Art Institute needed to develop awareness of their campuses and programs within regional markets, as well as promote their individual campus programs and events. They sought to coalesce their efforts into an efficient structure that would yield comprehensive network penetration.

Solutions: Working collaboratively with our in-house production team, Geary Search created a strategy that enabled us to work on multiple locations through the creation of individual campus micro sites, with search strategies that combined localized and national paid and organic search. Landing page variables were also optimized, ensuring that Art Institute campus locations became more prevalent on local and national levels.

Results: The Art Institute's inquiry generation increased to 47%. Their online spend budget increased from 5% to 20% within six months, and their inquiry-start conversion rate increased over 12%. Rapid execution capabilities were also achieved.